Ticket Transparency

Purpose

This ticket transparency is intended to give you an idea of the expenses that go into an event and how they are paid for as part of your ticket price. Our objective is to always make an extremely fun event, a very unique event and an event that is financially accessible as it can be. The expenses and charts posted here on this webpage reflect our 2022 information. The information provided is not intended to be used for replication and is not intended to be used as part of your or anyone else’s legal and/or financial advice to operate an event or anything else. We have disabled screenshots and copying on this page as a means to ensure that we are very serious about not accomodating assumed (but incorrect) legal and/or financial advice because we are NOT providing legal and/or financial advice. We are not sharing line-by-line information of the below expenses as we have had to sign off on pre-existing contracts and non-disclosure agreements so we do not want to jeopardize our reputation and the trust of the other signees on the aforementioned contracts.

How this works

The 2022 Ticket Transparency Expenses outlines what is described on The 2022 Ticket Transparency Chart. The 2022 Ticket Transparency Chart describes what portion of service went into the Fruit Beer Fest ticket price.

What your 2022 ticket was really worth

In 2022, we charged $69.99 + $4.99 ECO Fee + GST for a single admission to Fruit Beer Fest 2022. The total amount of this single admission was $82.36.

The information that is outlined below within the “2022 Ticket Transparency Expenses” demonstrates that each ticketholder had an excess of $1.75 ontop of their ticket for a total amount of $84.11. This means to say that each ticketholder recieved more then what they initially paid for. This does not suggest that we (Fruit Beer Fest) “lost” $1.75 per ticket because we had the ability to cover that through other activations. I hope that this real ticket value demonstrates to you that our interests are simply to put on the very best that we can within our budget while ensuring that we have some excellent accomplying entertainment, the best beverages that we can source, the most interesting and accessible selection of food and that our staff are paid much greater then the cost-of-living. A better world is possible when we all share the same goals of (1) being transparent about what we want to do to actually increase greater access to these aforementioned things, have and then share the greater good of these experiences, (2) paying people greater then industry standards and (3) wanting to put on a hell of a party.

The 2022 Ticket Transparency Expenses

  • We expensed $14,783.58 to a broad group of different advertisers. For each ticket sold, $7.49 was generated to pay to advertise. With Fruit Beer Fest 2024, we are reducing this expense amount from $7.49 to $4.81. This means Zuckerberg gets less money and that money goes back into the staff, beverages and entertainment.

  • We expensed $39,887.72 to buy beer, cider and non-alcoholic beverages for the event. For each ticket sold, $20.20 was generated to pay for these beverages. On average, most people consume $16.00 of beverages at a tasting event. in 2024, we will reduce this amount from $20.20 to $17.72. This will not be noticeable as this reduction reduces product excess as we had not got through everything (estimated $15,000) and had to either destroy the product (if not complete kegs/cases) or return it. We will have more variety at our 2023 event.

  • We donated $1,000 on May 27th 2022.

  • We expensed $5,124.06 to the City of Burnaby. For each ticket sold, $2.59 was generated to pay for the venue use, food truck fees and other inclusions provided from the City of Burnaby. With Fruit Beer Fest 2024, we are increasing this expense amount from $2.59 to $3.54. The increase is happening because we had a promotional “pandemic rate” in 2022 and are now being charged “normal rates” for the 2024 year.

  • We expensed $112.18 to pay for decorations for the event. For each ticket sold, $0.06 was generated to pay for decorations. These decorations included crows for the Hoppy Horror Beer Show Booth, balloons, and decorative paper flowers. With Fruit Beer Fest 2024, we are reducing this expense amount from $0.06 to $0.00.

  • We expensed $12,027.40 to a broad group of third party wholesalers. For each ticket sold, $6.09 was generated to pay for this equipment. The equipment includes walkie talkies, battery packs, water storage containers, table cloths, high visibility vests etc. With Fruit Beer Fest 2024, we are reducing this expense amount from $6.09 to $2.28.

  • We expensed $46,233.74 to a broad group of contractors. For each ticket sold, $23.41 was generated to pay these contractors. With Fruit Beer Fest 2024, we are increasing this expense amount from $23.41 to $27.85. The increase comes because of higher operating costs in this industry for this event versus the operating costs with the 2022 event.

  • We expensed $353.20 to buy a first aid sign, buy a small first aid kit and tip our St Johns Ambulance volunteers. With Fruit Beer Fest 2024, we are increasing this expense amount from $0.18 to $0.25 to assist in providing a larger donation to the volunteers.

  • We expensed $7,193.96 to our glass manufacturer. This amount also includes the import levies that we were charged. For each ticket sold, $3.64 was generated to pay for glassware. With Fruit Beer Fest 2024, we are expecting the need to increase the cost of glassware from $3.64 to $3.80. This amount is subject to change if people choose to bring back their own glass for a reduced ticket price.

  • We expensed $1,156.84 to our long-time illustrator. For each ticket sold, $0.59 was generated to pay for illustrations that were used on our website and on social media. With Fruit Beer Fest 2024, we are increasing this amount from $0.59 to $0.63 to ensure our illustrator is paid fairly in line with inflation.

  • We expensed $2,881.92 to pay a contractor to rent us handwash stations and also to vacuum our grey water leg tank. With Fruit Beer Fest 2024, we are reducing this expense amount from $1.46 to $1.01. We recognize that most people did not use these handwash stations and alternatively used the washrooms’ sinks. We will however bring in a few portapotties for people to access who are either vendors or have special needs and require access for their wheelchairs.

  • We expensed $2,908.00 to a wholesale ice company. This amount included labour and transportation that was billed to us. For each ticket sold, $1.47 was generated to pay for ice to keep your drinks chilled. With Fruit Beer Fest 2023, we are reducing this expense amount from $1.47 to $1.27. We are decreasing this amount because we intend to have a larger refrigerator on-site which will help reduce melted ice and also keep your beverages colder.

  • We expensed $576.43 to a couple of different suppliers. Identification referes to wristbands and all access passes. For each ticket sold, $0.29 was generated to help identify people. With Fruit Beer Fest 2024, we are increasing this expense from $0.29 to an amount of $0.33. Wristbands are single-use items and we are counting in transit and material costs to this amount.

  • We expensed $1,300.00 to our insurer. For each ticket sold, $0.66 was generated to pay for the event’s insurance. With Fruit Beer Fest 2024, we are keeping this amount the same.. Typically insurance reduces after there are year-to-year no issues but I don’t think it’s sensible to assume we will have too different of rates in summer 2024.

  • We expensed $10,663.40 to provide remittance to our day-of staff members. Each staff member recieved a range of $25 to $30 an hour. For each ticket sold, $5.40 was generated to pay our day-of staff members. With Fruit Beer Fest 2024, we are increasing this amount from $5.40 to $6.33. We are increasing this amount to add more staff members, and also increase their rates to $30 per hour.

  • We expensed $100.00 to pay for our liquor license. For each ticket sold, $0.05 was generated to pay for the liquor license. With Fruit Beer Fest 2024, we are keeping this amount the same as we do not expect the LCRB to increase the license costs.

  • We expensed $704.46 to a moving company. The moving company shared similiar rates as our day-of staff. The moving company was also extremely fast and saved us a lot of stress. We’d love to rehire them for packing things up for us. For each ticket sold, $0.36 was generated to pay for these movers (and save my back). With Fruit Beer Fest 2024, we are increasing this expense from $0.36 to $1.11.

  • We expensed $2,740.00 to two photographers and a person shooting video. For each ticket sold, $1.39 was generated to pay for the services to have these assets. With Fruit Beer Fest 2024, we are increasing this expense to $1.87. The price increase is to settle a contract to get a finished project and the price will be decreased at a later time.

  • We expensed $6,065.85 to a security company to assist us for on-site overnight surveillance and for day-of activities. For each ticket sold, $3.07 was generated to pay for security. With Fruit Beer Fest 2024, we are increasing this expense amount from $3.07 to $3.29. The increase comes with the expected rate increases for guards, as well as adding a few more additional guards to assist us overnight and day-of.

  • We expensed $4,268.97 to a Vancoused-based sign company and an Ontario-based sign company. For each ticket sold, $2.16 was generated to pay for signage. With Fruit Beer Fest 2024, we are reducing this expense amount from $2.16 to $0.76. Worried there wasn’t enough signage this time around? There was and it never got out in time. We’ve added more time for set-up to get everything out and displayed. :)

  • We expensed $2,275.99 to pay for a number of staff member. For each ticket sold, $1.15 was generated to pay for food. With Fruit Beer Fest 2023, we are reducing this expense amount from $1.15 to $0.51. This change is because we are moving the staff meal value to the increase in remittance so that staff can make their own decisions with what they want to eat and when they want to eat.

  • We expensed $1,075.65 to pay for a broad amount of items for office use to assist us with the event. For each ticket sold, $0.69 was generated to assist us with getting materials for office use. With Fruit Beer Fest 2024, we are reducing this expense amount from $0.69 to $0.25.

  • We expensed $1,075.65 to pay for subscriptions. The majority of this amount goes towards website features (IE our visual special needs assistant plugin) and mailchimp. For each ticket sold, $0.54 was generated to pay for these services. With Fruit Beer Fest 2024, we are slightly increasing this amount from $0.54 to $0.56.

  • We expensed $266.90 to uHaul. For each ticket sold, $0.14 was generated to pay for the truck to move our equipment from point A to point B and reverse. With Fruit Beer Fest 2024, we are slightly increasing this amount from $0.14 to $0.18. This increase is occuring because we will do an extra day rental on the moving truck.

  • We expensed $1,051.60 to pay for our website, widgets and hosting. For each ticket sold, $0.53 was generated to pay for the website. With Fruit Beer Fest 2024, we are keeping this amount the same and not making any changes.

The 2022 Ticket Transparency Chart